The Dark Art of Conversion

Written by Nigel Jennings

In any online business there are a couple of hard nuts that you just have to crack open in order to build lasting success. Okay there are many more than 2. But the following two areas are essentials, without solving these problems your business will run out of cash faster than you can say “Pistachio”. These are…..drumroll please….     …


Focus on the “WHY?” and STOP Growth Hacking

Written by Nigel Jennings

Lets start with a brief history lesson. In the beginning… …there was the INTERNET. If you wanted to take advantage of this awesome new frontier — you just had to get a website. There wasn’t much competition — so getting traffic was fairly easy and your website didn’t need to be awesome — in fact many were terrible. Build a simple website — sell some stuff and you were onto …


Death of the Website

Written by Nigel Jennings

I’ve read a few blogs recently that have been reflecting on the idea that business websites are becoming a thing of the past. It’s an interesting idea, considering the spread of other mediums to interact with your customers. It’s true that in days gone by if you wanted to find info about a company on the web you went to …